Taste Carnival
Taste Carnival was launched to reshape the festival culture of Pakistan. To help bring this vision to the public, the organisers partnered with Media Sniffers, one of Islamabad’s leading market research companies. The company was tasked with building excitement, crafting a memorable digital identity, and inspiring audiences to see Taste Carnival as a fresh, standout event. Inspired by the lively energy of Brazilian carnivals, Media Sniffers created a vibrant virtual advertising campaign that raised expectations and set a new direction for modern festival marketing in Pakistan.
Building the Strategy
Media Sniffers recognized early on that Taste Carnival needed to stand out not just as an event, but as a full experience. Using insights into digital engagement and audience behavior, the company mapped out a campaign designed to create curiosity and attract festival enthusiasts across the country.
The strategy combined digital visibility, creative storytelling, and audience-specific messaging to position the carnival as more than just entertainment—something immersive, colorful, and different from typical local events.
Creative Direction and Visual Identity
To translate the festival’s concept into compelling visuals, Media Sniffers developed a creative theme influenced by the bold colours and festive culture of Brazilian celebrations.
High-energy promotional videos
Bold, colourful graphic designs
Entertaining and interactive social media content
Each creative element highlighted the thrill, cultural fusion, and lively atmosphere that Taste Carnival promised, helping audiences imagine the experience before stepping into the event.
Creative Direction and Visual Identity
The digital campaign achieved remarkable outcomes. The excitement generated by Media Sniffers’ creative direction and targeted advertising significantly broadened the festival’s reach.
- Strong online buzz before the event
- High engagement from festival lovers
- Ticket sales that exceeded expectations
Campaign Results
The digital campaign achieved remarkable outcomes. The excitement generated by Media Sniffers’ creative direction and targeted advertising significantly broadened the festival’s reach.
- Strong online buzz before the event
- High engagement from festival lovers
The overall success reflected the strength of Media Sniffers’ creative approach and their precise audience targeting, contributing to Taste Carnival’s recognition as one of the most anticipated events of its season.