MSL

The MSL Cricket League, led by legendary cricketer Shahid Afridi, partnered with Media Sniffers to build a strong digital ecosystem and outdoor presence for their upcoming tournament. The MSL team required an end-to-end digital development and marketing framework, and Media Sniffers took full responsibility for execution, delivering a seamless and impactful event experience.

Understanding the rising influence of digital platforms in sports, Media Sniffers designed a complete digital infrastructure tailored specifically for the MSL Cricket League. The company worked in close coordination with the MSL management, ensuring that every digital and outdoor component aligned with the league’s vision, fan expectations, and entertainment value.

Digital Development by Media Sniffers

Media Sniffers built a fully integrated virtual ecosystem to support the league’s operations and fan engagement. Core digital components included:

Official Website Development

A visually appealing, user-friendly website featuring schedules, team details, news updates, and ticketing information.

Live Streaming Platforms

High-performance streaming capabilities allowed fans across the world to follow the league in real time.

Digital Platforms & Fan Engagement Tools

Interactive features, real-time updates, and engagement modules helped fans stay connected with every match and event highlight.

Media Sniffers ensured the system was smooth, modern, and easy to navigate—keeping cricket lovers engaged from the launch to the final match.

Outdoor Advertising & On-Ground Visibility

Alongside digital development, Media Sniffers led the entire outdoor marketing strategy. This included:

  • Designing high-impact billboards
  • Creating banners and outdoor branding
  • Strategically placing media in high-traffic areas

These campaigns significantly increased public awareness and built excitement leading up to the league’s start.

Promotion of the Official Anthem: “Mela Sajna Hai”

As part of the awareness campaign, Media Sniffers amplified the digital reach of the official anthem “Mela Sajna Hai.” The anthem featured:

  • Bohemia – marking his major comeback
  • Mustafa Zahid – Pakistan’s renowned rock vocalist
  • Shahid Afridi (Lala) – adding star power to the anthem

Media Sniffers’ digital promotion helped the anthem go viral, transforming it into a fan-favorite rallying call for the league.

Results & Impact

The partnership between Media Sniffers and the MSL Cricket League delivered measurable success:

  • Massive Increase in Fan Engagement: Both online and offline fan interactions grew significantly, driven by digital tools and interactive experiences.
  • Superior Viewing Experience: High-quality live streaming and intuitive digital interfaces kept fans connected and entertained throughout the event.
  • Wider Audience Reach: Outdoor campaigns strengthened the league’s presence across major locations, attracting new spectators and increasing event attendance.

The combined digital and outdoor execution helped position MSL as a professionally managed, modern cricket league.