Portfolio Description
Since 2018, Media Sniffers has been proudly managing the Taste Festivals, a three-day extravaganza held across multiple venues and partnered with Hum Network as the media partner. Over the years, the festival has attracted more than 25,000 attendees across four successful editions, establishing itself as one of Pakistan’s most vibrant cultural and culinary experiences. Backed by prestigious sponsors including Zong, Sky Electric, Parkview, Bahria Town, KIA, Turkish Airlines, Islamabad Tea, Islamabad Ghee, Fauji Ghee, Hashoo Hospitality, Pepsi, Cheezious, Best Western, and Ramada, the festival has grown into a highly celebrated platform for food, music, and entertainment.
Our scope spanned the complete spectrum of event execution, covering ideation and concept building, branding, social media and marketing campaigns, talent and vendor management, sponsorships, event management, and light shows. Taste Festivals also featured star-studded performances by leading local and international artists such as Atif Aslam, Edward Maya, Mustafa Zahid, Aima Baig, Abrar-ul-Haq, Sahara UK, RDB, NS Chohan, Gohar Mumtaz, Khumariyan, Falak Shabir, Ali Zafar, Babar Ali Qawal, and many more.
With a perfect blend of food, culture, and live performances, the Taste Festivals have become a flagship event, setting new standards in large-scale entertainment and community engagement in Pakistan.
