MSL

In December 2022, Media Sniffers organized a grand-scale event in Rawalpindi, broadcast nationwide through Geo Super. Across six days, it drew over 40,000 attendees and reached more than 800 million digitally, becoming one of the year’s most impactful entertainment and sports experiences. Backed by leading sponsors and partners such as ParkView City, Kingdom Valley, Shahid Afridi Foundation, Royal Business Solutions, Daiken, Pakola, Capital Smart City, and Lahore Smart City, the event was a true celebration of sports, music, and culture.

The journey featured a press conference in Lahore, a high-profile launch in Islamabad, and a title sponsorship ceremony in Karachi. Global recognition followed with an anthem by international artist Bohemia, who also performed at the opening ceremony, while the legendary band Junoon headlined the closing night.

From ideation and branding to logistics, marketing, activations, and concerts, Media Sniffers delivered seven major sub-events woven into one seamless experience—setting new benchmarks in entertainment and large-scale audience engagement in Pakistan.