Celebrity Premier League

In October 2021, Media Sniffers successfully delivered the Celebrity Premier League Season 1 in Rawalpindi, a five-day sports and entertainment spectacle that attracted over 22,000 attendees and reached a digital audience of more than 30 million. Broadcast nationwide through Geo Super, the event was powered by an impressive lineup of sponsors including KIA, Fatima Fertilizers, Nova City, Fauji Ghee, Lion Group, Papasalis, MB Malik, RBS, Hashoo Group, BME, Airsial, Property Nama, Deals n Deals, Sirass Marketing, Suno FM 89, Currentage Associates, ZEM Builders, Vapes Direct, Paradigm Pakistan, Red Sons Associates, Star Marketing, and NK Associates.

Our scope covered the entire event ecosystem—ideation and concept building, branding, social media and marketing campaigns, logistics, talent and vendor management, outdoor campaigns, sponsorships, franchise selling, event activations, anthem production, and content generation. The league featured five major sub-events, including a launch at Serena Hotel Islamabad, a press conference at Governor House Lahore, a bloggers meetup at Islamabad Club, an electrifying opening ceremony at Rawalpindi Cricket Ground with Ali Zafar, and a grand closing ceremony.

Celebrity Premier League Season 1 not only blended cricket with entertainment but also set a new benchmark for celebrity-driven sporting events in Pakistan, combining sportsmanship, music, and media engagement into one seamless experience.